Privacy policy

Data controller. Simon Houlding Upholstery Ltd, Unit F, Stock Chase, Heybridge, Maldon, Essex CM9 4AA. Contact info@simonhoulding.co.uk.

What we collect

When you make an enquiry we collect the details you give us: your name, contact details, and what you tell us about your project. If you build a fabric board, it is stored in your own browser, not on our servers.

If you use the room visualiser, the photograph you upload is sent to our server and to the AI services that read it and draw the new version. We keep the photograph, the picture we make from it, and which fabrics you chose, so that your result stays available at the link we give you and so we can see which fabrics people are drawn to. We do not attach your name, your email or your address to any of it.

If you accept analytics, we use Google Analytics to see which pages help people and which do not. It records the pages visited, roughly where in the world the visit came from, and what sort of device it was; we look at those as totals, not as people, and we never ask Google to identify you or to build an advertising audience. Google acts as our processor and the data is held on their systems. Nothing analytics-related loads, and no analytics cookie is set, unless you choose “Accept all” on the cookie banner. If you choose “Necessary only”, or simply ignore the banner, Google Analytics is never loaded at all. Our cookie policy lists everything the site stores, and Google's own partner-sites policy explains what they do with it.

Why, and the legal basis

We use your details only to respond to your enquiry and to carry out any work you ask us to (our legitimate interest and, where relevant, to take steps to enter into a contract). We do not sell your data.

Analytics is the one thing here that runs on your consent, which is why it is off until you give it. You can withdraw it at any time by clearing this site's storage in your browser, and the site will go back to loading nothing.

How long we keep it

Enquiry details are kept for as long as needed to help you, and then a reasonable period for our records. Any photos you send in support of a quote are kept only as long as needed and then deleted.

Room visualiser uploads are deleted automatically after 90 days, along with the picture made from them, so a link you were given will stop working after that. Which fabrics were chosen is kept for up to 365 days without the photographs. If you record a screen walkthrough for us, that recording is deleted after 30 days. This happens on a schedule; you do not have to ask.

Your rights

You can ask to see, correct or delete the information we hold, or object to how we use it. That includes a room photograph you uploaded: send us the link you were given and we will remove it. Email info@simonhoulding.co.uk. You can also complain to the UK Information Commissioner (ico.org.uk).