a flat tile of pale cool grey-white paint

Tap the swatch to see it full screen. Colours on a screen are a guide, not a match, so come and feel the real cloth.

Coat Paints

Algorithm

Algorithm is Coat Paints’ quiet neutral, a very pale grey-white with a clean, cool cast. It sits in the background without disappearing, giving walls and woodwork a crisp, settled look.

Ask Simon about this colour See it in your room

See this colour on Coat Paints's own site, then order it through us.

About this colour

At #E4E4E5, Algorithm reads as a light neutral with more grey than white, so it feels restrained rather than chalky. In north-facing light it can look cooler and slightly more silvery, which gives it a sharper edge on walls. In south-facing rooms the same shade softens and brightens, staying pale without turning creamy. It works well beside warm timber, painted joinery in the same family, and upholstery in stone, taupe, ink blue or muted green.

How to use it

Use Algorithm in living rooms, hallways or fitted joinery where you want a pale backdrop that does not compete with the rest of the room. It pairs neatly with natural oak, dark stained woodwork and upholstered pieces in soft grey, biscuit or deep muted colours.

A pale grey-white like Algorithm will keep a room feeling light while staying more composed than a pure white.

Coat Paints Neutrals Paint

Specification

Brand: Coat Paints
Colour: #E4E4E5
Colour family: Neutrals
Finishes: Flat Matt, Flat Matt Claypaint, Eggshell, Soft Sheen, Floor Paint, Exterior
Product type: Paint

Specification as published by Coat Paints. We will confirm the current details with them before you order.

Order it with the cloth

A pot comes off the same order as the fabric, so the wall and the chair in front of it are chosen together. The making is ours: cut, sewn and fitted in our own Heybridge workshop, with Simon over every stage.