Jojo's White

At #E2DCD6, Jojo's White reads as a warm, gently muted neutral that lifts a room without feeling bright or stark. In north-facing light it can lean a little cooler and more biscuit-toned, while in south-facing light the warmth comes forward and it feels creamier and more enveloping. It sits well beside natural oak, walnut, painted joinery and linen shades, and it gives a calm backdrop to both plain and patterned upholstery. In Flat Matt and Flat Matt Claypaint it will feel softer and more chalky on walls, while Eggshell, Soft Sheen and Floor Paint give it a steadier finish for woodwork and practical surfaces.

It suits sitting rooms, bedrooms and hallways where you want a pale backdrop that is not stark white. It works especially well with timber trims, deep-buttoned seating, oatmeal curtains and muted greens, browns or blue-greys.