Simon Houlding Upholstery
Deep flame red plain woven fabric with fine crosshatch texture and muted crimson shading Studio G

Tap the swatch to see it larger. Colours on a screen are a guide, not a match, so come and feel the real cloth.

Studio G

Alora Flame

Alora FabricCCF0236-17

Alora Flame is a deep, warm red textile with a softly mottled woven surface. Its even colour is enriched by fine thread variation that gives the swatch gentle visual depth.

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See this fabric on Studio G's own site, then order it through us.

About this fabric

This plain woven fabric reads as a flame red with brick and muted crimson undertones, rather than a bright primary red. Fine horizontal and vertical threads are visible across the surface, creating a restrained linen-like texture without a printed motif. At 280gsm and 137cm usable width, it has a versatile mid-weight presence for upholstery or drapery. With a 0cm vertical and 0cm horizontal pattern repeat, the cloth offers a continuous, uninterrupted field of colour.

How to use it

Use Alora Flame to warm a neutral room on a compact sofa, occasional chair or full-length curtain. Its deep red tone pairs particularly well with natural timber, warm beige and aged brass, while the subtle weave keeps the colour composed rather than theatrical.

A warm, quietly textured red weave that brings depth to upholstery, curtains and coordinating cushions.

Studio GAloraFabric

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See the whole collection

Pairs well with

Alora Flame is a quiet cloth, so it carries a pattern beside it: one of these on the curtains and this on the chair. Mixed across the houses we hold, which is the part a single supplier's book cannot do.

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Paint that goes with it

Two ways to take the room. Both colours are from houses we hold, so a pot can come off the same order as the cloth. Screens shift colour, so treat these as a direction and bring the cloth to the shelf before you buy the paint.

To sit quietly behind it

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Farrow & Ball · #9b4546

To stand against it

Amsterdam Green

Sanderson · #555553

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