Deep plum-purple fabric with softly mottled, velvety texture and subtle tonal highlights

Tap the swatch to see it larger. Colours on a screen are a guide, not a match, so come and feel the real cloth.

Clarke & Clarke

Alvar Plum

Alvar 2 FabricCCF0370-10

Alvar Plum is a richly saturated plum-purple textile with a deep, softly mottled surface. The close-up shows subtle tonal variation across the pile, giving the colour a velvety depth rather than a flat finish.

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See this fabric on Clarke & Clarke's own site, then order it through us.

About this fabric

This 300gsm fabric has a dense, nap-like appearance, with darker plum shadows and small areas where the light catches a brighter berry tone. Its plain surface has no pattern repeat, allowing the colour and texture to remain the focus. The 144cm usable width makes it practical for upholstery layouts, while the standard length is 35m. Alvar Plum’s cool, inky richness gives upholstered pieces a luxe, enveloping presence.

How to use it

Use Alvar Plum on an armchair, headboard or compact sofa where its deep berry tone can act as the room’s colour anchor. Pair it with ivory, mushroom, aged brass or dark walnut to soften and frame the saturated shade.

Use this richly saturated plum on statement seating, balancing its depth with warm neutrals, dark timber or softly metallic accents.

Paint that goes with it

Two ways to take the room. Both colours are from houses we hold, so a pot can come off the same order as the cloth. Screens shift colour, so treat these as a direction and bring the cloth to the shelf before you buy the paint.

To sit quietly behind it

Preference Red

Farrow & Ball · #653d45

To stand against it

Wortle Light

Sanderson · #715c63

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