Close-up of deep cranberry red plain woven fabric with fine linen texture

Tap the swatch to see it larger. Colours on a screen are a guide, not a match, so come and feel the real cloth.

Ashley Wilde

Loire Cranberry

Name: Loire Cranberry
Brand: Ashley Wilde
SKU: LOIRE

Loire Cranberry is a plain fabric in a deep cranberry red, with a softly woven look that reads warm and full of colour. The close weave gives the surface a refined, lightly textured finish rather than a flat solid.

deep cranberry red plain none smart both

Ask Ruth about this fabric See it in your room

See this fabric on Ashley Wilde's own site, then order it through us.

About this fabric

Woven in India from 70% cotton and 30% linen, this fabric has the natural handle and subtle slub character you can see across the surface. At 142cm wide and weighing 483 grams per linear metre, it feels substantial enough for light domestic upholstery while still being suitable for drapes and blinds. The 18,000 rub test supports its everyday domestic use, and the 340 gsm weight gives the colour a grounded, upholstered presence. The cranberry tone sits between red and berry, with a muted depth that softens in daylight and looks especially rich against timber, stone, or neutral upholstery companions.

How to use it

Use Loire Cranberry to add warmth to a reading chair, bench cushion, or tailored curtains where you want a colour that feels richer than terracotta but less bright than true red. It pairs well with oatmeal linens, dark woods, and aged brass for a smart, grounded scheme.

A rich cranberry plain that brings warmth and colour without overpowering a room.

Ashley Wilde Verona Collection Fabric

Specification

Composition: 70% Cotton, 30% Linen
Country of origin: India
Rub test: 18,000 rubs
Style: Plains
Suitable for: Light Domestic Upholstery Drapes And Blinds
Weight: 340 gsm
Weight (per linear metre): 483 g/m
Width: 142 cm

Specification as published by Ashley Wilde. We will confirm the current details with them before you order.

Made up by us

Every metre we order is cut, sewn and fitted in our own Heybridge workshop, with Simon over every stage. Reupholstery, bespoke pieces, curtains, blinds and headboards.

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See the whole collection

Pairs well with

Loire Cranberry is a quiet cloth, so it carries a pattern beside it: one of these on the curtains and this on the chair. Mixed across the houses we hold, which is the part a single supplier's book cannot do.

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Paint that goes with it

Two ways to take the room. Both colours are from houses we hold, so a pot can come off the same order as the cloth. Screens shift colour, so treat these as a direction and bring the cloth to the shelf before you buy the paint.

To sit quietly behind it

Incarnadine

Farrow & Ball · #9b4546

To stand against it

Dead Salmon

Farrow & Ball · #b29c8e